Putra Brand Awards 2011 Results Unveiled!?The Only Brand Awards chosen by the people
The second installment of Putra Brand Awards continues to honor the achievement of local companies and SME’s brand excellence.
Putra Brand Awards 2011, the 2nd edition of Malaysia’s only brand awards chosen by the people took place at a splendid Gala Night dinner event last night held at the One World Hotel boasting the attendance of the biggest and reputed brand captains and brand owners in the country. The event this year was made even more memorable with the presence of HRH Sultan Sharafuddin Idris Shah, The Sultan of Selangor who has agreed to become the royal patron of the annual event.
Throughout the night, the announcement of the category winners were made including the announcement of three new awards introduced this year namely the Putra SME Brand of the Year, Putra Most Promising Brand of the Year and Putra Brand of the Year which could be regarded as the “best of the best” awards. This year, winners were awarded with the distinctive new trophy designed by William Harald-Wong & Associates to signify creativity, progress and prestige of the awards.
Launched last year as an extension of Malaysia’s Most Valuable Brands (MMVB), the prestigious brand award is a brand valuation and recognition exercise initiated by the Association of Accredited Advertising Agents (4As). It is the only brand award endorsed by the MATRADE, Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA). While MMVB identifies best brands by financial valuation and is thus limited only to accessible listed companies, the Putra Brand Awards prides itself as the only authority on brand equity measurement in Malaysia, measuring winning brands by consumer preferences.
Using statistical research and an unbiased research polling system developed by Pulse Group called BRAND PULSE, a total of 6,000 consumers are involved in the research process in the selection of the award winners. This valuable research makes it the largest consumer research sampling of its kind covering all local brands and the small and medium scale enterprises in both East and West Malaysia. Bob Chua, Chief Executive Officer of Pulse Group says the large scale sampling covered respondents aged 16 years and above in urban and semi-urban areas.
Shining a spotlight on the most outstanding brand owners that evening, Dato’ Noharuddin Nordin, Chairman of the Putra Brand Awards Board of Governors and CEO of MATRADE in his speech said, “Putra Brand Awards has proven to MATRADE that it is not just a one-off event, but a legitimate action driven by the need to acknowledge the industry that recognizes the importance of strong branding.” He later added that, “The recognition provides the Malaysian brands and SMEs with a platform to position their brands effectively and eventually become a global brand. The objective is clear – it is to assist the Government to discover the best of brands and to help them to compete effectively in the global arena.
President of the 4As, Datuk Vincent Lee said, “The methods used in selecting the leading brands in Malaysia are proven and transparent. This is the crucial criterion that sets this brand awards apart from the rest and this is also our way of saying that we are serious about brands.”
The brand council identifies and shortlists brands based on 20 categories, which include Apparel & Accessories, Automotive, Beverage – Alcoholic, Beverage – Non Alcoholic, Communication Devices, Communication Networks, Finance, Foodstuff, Household Products, Media & Entertainment, Property Development, Fast Food, Personal Care, Transportation, Travel & Tourism and special merit awards.
Sustainability continued to be an important focus at this year’s awards with the introduction of the three new awards which further highlight the unparalleled success of the local brands which in turn create financial value and boost recognition in the local and international arena. “These new awards acknowledge the rather obscured and overlooked function that Malaysian companies and small-medium enterprises helm in helping the nation move her economy further” said Datuk Vincent Lee. “We could now assert that with the inclusion of these awards, the Putra Brand Awards has secured a place for every brand – without fear or favour”.